You are here

marketing

Marketing
Terry Murphy, LEED AP BD+C, Continuing Education Manager Jun 2014

Real vs. Fake: Material Science and the Power of Words

I attended one presentation I found particularly interesting and thought provoking and wanted to share it with you. Grace Jeffers, a Design Historian and Materials Specialist presented a program titled, “Manmade Natural: Real versus Fake Materials, A New Perspective.” 

Marketing
George Middleton, AIA, CSI, Green Globes® Assessor and LEED® Accredited Professional Apr 2014

Building Information Modeling: Why BIM Matters to Product Manufacturers

Building Information Modeling, or BIM, is one of the more recent design tools architects use in their day-to-day work. 

Marketing
George Middleton, AIA, CSI, Green Globes® Assessor and LEED® Accredited Professional Apr 2014

Building Product Manufacturers: Test Your Understanding of Technical Marketing

Understand the design and documentation process of architects and designers helps building product manufactures get their products specified and sold.

Marketing
George Middleton, AIA, CSI, Green Globes® Assessor and LEED® Accredited Professional Mar 2014

Test Your Understanding of Technical Marketing

Over the years we have conducted many training sessions for building product manufacturers. Simply stated, their goals are usually to influence design professionals and the specification process, and to get their products specified and sold on the project. It’s all really very easy when you say it fast! 

George Middleton, AIA, CSI, Green Globes® Assessor and LEED® Accredited Professional Feb 2014

Advice for Product Representatives: Calling on Design Firms

The way building product representatives manage their sales territories can have a big impact on productivity and success rate in getting specifications.  Here are a few suggestions I have found helpful.

Marketing
George Middleton, AIA, CSI, Green Globes® Assessor and LEED® Accredited Professional Dec 2013

World Green Building Trends

I recently heard a powerful statistic presented by a guest speaker at Greenbuild 2013 in Philadelphia. Stuart Kaplow, an attorney and green building practitioner, said that over the last seven years, non-residential green building construction has grown from 1.4% to 44% of the construction market.