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Vinyl Solutions Showcased at Sustainable Brands

Jun 2017

Over 2,000 brand leaders came to Detroit last week for a collective conversation about how businesses can position themselves for success against the backdrop of changing societal needs. The Vinyl Business and Sustainability Council (VBSC) was there.

The occasion was Sustainable Brands 2017, a gathering of global business leaders committed to brand value creation through sustainability-led innovation. This year’s conference saw the launch of a new global initiative, Redefining the Good Life, about how redefined societal aspirations are transforming the way brands deliver value for their customers. 

How Vinyl Fits into the Good Life

At this year’s conference, the VBSC showcased four examples of how sustainable vinyl solutions help to create a better life:

Do you have a story about how a sustainable vinyl solution is making a difference? If so, we’d love to hear it.