Pillar 6: Creating a Branded Performance Initiative

Together members of the Vinyl Business and Sustainability Council (VBSC) are developing a branded performance initiative that will serve as the umbrella brand where all activities and progress in our industry’s continuous improvement path will be communicated. 

Elements of the branded performance are being considered now by members of the VBSC, and will include guiding principles, program goals and key performance indicators based on the results of the industry’s materiality analysis, potential certifications for member companies and products and services, and annual reporting of our industry’s progress toward our goals and KPIs.