Vinyl Institute is Hiring for a Press Secretary

Reporting to the VP of Marketing and Communications, the press secretary will help develop and deliver a media relations strategy to position the PVC industry in a positive light, promote Vinyl Sustainability Council (VSC) and their activities, respond quickly to misinformation, and support our legislative agenda.

The ideal candidate would have the following qualifications:

• Experience as a press secretary and spokesperson for elected officials, companies, government agencies, political campaigns, or associations.
• Understands the reporting process (researching story opportunities, interviewing skills, making connections with individuals and organizations to build a story)
• Excellent written and verbal communication skills.
• Pre-established relationships with reporters
• Demonstrated experience writing and placing by-lined articles, letters to the editor, and op-eds with key publications
• Working knowledge of social media and rapid response to false narratives
• Ability to access implications of news stories on issues an organization supports or opposes

 

A press secretary would perform various media duties, including:

• Proactively promoting our positive stories such as sustainability, recycling grants, and lower carbon footprint.
• making targeted pitch calls
• responding to media inquiries
• building relationships with selected reporters
• coordinating with Vinyl Verified to ensure appropriate and quick responses
• researching editorial schedules
• writing and distributing/placing press releases, op-eds, letters to the editor, by-line articles, and social media posts
• monitoring social media and the press daily

Goals:

• Increase the positive visibility of the vinyl industry and the benefits of PVC applications
• Position VI as a resource, thought leader, and partner on issues/topics important to our industry
  • Specific legislative issues
  • Specific regulatory issues
  • PVC chemical expertise
  • Sustainability
  • Recycling
• Build strong relationships with key reporters from publications outside the trade press
• Educate journalists with data and information, answers, and analysis
• Reduce response time to addressing misinformation in media coverage

If you are interested in the position, please send a cover letter with salary requirements and a resume to Susan Wade, swade@vinylinfo.org.