Vinyl > Sustainability: Pathway

“Sustainability is enabling our growing human population to live equitably within the supportive capacities of the natural world on an indefinite basis.”
— Dr. Mark Everard, PVC: Reaching for Sustainability

Developing a Sustainable Pathway for the U.S. Vinyl Industry

The vinyl industry is taking a leadership role by bringing together all facets of the vinyl value chain into a collaborative, self-funded business council called the Vinyl Sustainability Council. Together, the VSC created the U.S. vinyl industry’s sustainability strategic plan — which has six distinct pillars.

Developing a Clear Sustainability Purpose and Positioning

PILLAR 1: Developing a Clear Sustainability Purpose and Positioning

Our world is facing significant challenges. According to United Nations, the Earth’s population is expected to grow from 7.5 billion people to nearly 10 billion by 2050. Meeting the needs of a growing population has major impacts on agriculture, land management, energy use, transportation, shelter and clean water availability. Learn more.

Creating and Industry Wide Collaboration Platform

PILLAR 2: Creating an Industry-wide Collaboration Platform

Members of North American vinyl industry came together and established the Vinyl Sustainability Council (VSC) which serves as the industry-wide collaborative platform for developing and implementing a sustainable development path for our industry. Learn more.

Celebrating and Communicating Success

PILLAR 3: Celebrating & Communicating Success

The vinyl industry is already more sustainable today than in the past, thanks to the numerous efforts vinyl industry members have undertaken over the years. Learn more.

Developing a Purpose-Driven Sustainable Development Roadmap

PILLAR 4: Developing a Purpose-driven Sustainable Development Roadmap

Moving toward an integrated approach requires the vinyl industry to take a hard look at everything it is doing now to determine what tweaks and tough choices will allow manufacturers to do more with less. Learn more.

Generating Purpose Driven Innovation

PILLAR 5: Generating Purpose Driven Innovation 

While the U.S. vinyl industry is embarking on a formal, comprehensive industry-wide sustainability strategy, members from across the vinyl value chain have focused on the environmental, economic, and social aspects of sustainability for almost 50 years. As a result, the industry has driven improvements achieved at the resin factory floor all the way through the product manufacturers’ facilities. Learn more.

Creating a Branded Performance Initiative

PILLAR 6: Creating a Branded Performance Initiative

Together members of the Vinyl Sustainability Council (VSC) developed +Vantage Vinyl™, the U.S. vinyl industry’s sustainable development initiative, or branded performance initiative. Learn more.

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